Custom Rack Card Printing

Rack cards are compact, single-panel handouts built for countertops, lobby displays, and literature racks, sized to fit standard rack card holders in hotels, visitor centers, and retail counters. Available in 4x9 and 3.5x8.5 sizes, they give you a focused space to promote a single offer, service, or event without the fold of a brochure.

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4 x 9 Standard Rack Cards

from $159

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3.5 x 8.5 Standard Rack Cards

from $72

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Choosing a Rack Card Size

The 4x9 size is the most common rack card format and fits the majority of standard literature racks found in hotels, waiting rooms, and visitor centers. The smaller 3.5x8.5 size is a close match to a tall business card and works well when rack space is limited or you want a more compact handout. Both sizes are meant to be read at a glance, so pick the format that matches the racks you will actually be placing the card in.

Designing a Rack Card That Gets Picked Up

Because a rack card competes with dozens of others in the same display, the front panel has to earn a second look fast. Lead with one strong image or headline, keep the offer or service clear, and put contact details or a QR code where they are easy to find. The back panel is a good place for supporting details, a map, or a short list of services, but resist the urge to fill every inch. A clean, uncluttered card reads better from across a lobby than a busy one.

Rack Cards FAQs

What is the standard rack card size?

4x9 inches is the most common rack card size and fits standard literature racks in hotels, visitor centers, and retail counters. A 3.5x8.5 size is available for a more compact card.

Where are rack cards typically displayed?

Rack cards are designed for literature racks and countertop holders in hotels, visitor centers, waiting rooms, and retail locations where customers browse handouts on their own.

Can rack cards be printed double-sided?

Yes. Printing both sides lets you lead with a strong image or offer on the front and add supporting details, a map, or contact information on the back.

What stock is best for rack cards?

A coated stock with a gloss or matte finish holds up well to repeated handling in a display rack while keeping colors and images sharp.