Coating Options Explained: Why Can’t I Write on My Glossy Print?

If you’ve ever tried writing on a glossy brochure or postcard and noticed the ink smudges or doesn’t stick, the reason lies in the coating. Glossy finishes like aqueous coating and UV coating are designed to protect your print materials, enhance shine, and resist fingerprints. However, these coatings create a slick surface that repels most pens and markers.

Aqueous coating is water-based, eco-friendly, and provides a smooth protective layer. It’s great for durability but makes handwriting difficult. UV coating is cured under ultraviolet light, producing a thicker, high-gloss finish that makes colors pop even more, but it’s nearly impossible to write on.

If you need to add notes, addresses, or signatures, the solution is to leave an uncoated area or request a matte finish that allows for easy writing. Choosing the right coating depends on whether you prioritize protection and shine or flexibility for personalization.

At Brochure King, we help small businesses, agencies, and professionals choose the perfect finish for their brochures and marketing materials.

Ensure your prints are both stunning and practical. Contact us or request a quote today!